Be cold-blooded about admitting that you've taken a bath on an item. If you bought that sword for 5g, listed it for 10g, and the listing cost is 2g50s each time, after two times it had better sell just to break even. Once you hit that point, don't keep listing it over and over in desperation trying to make something off the AH. D/E it, or vendor it, and move on. Lesson learned. Don't get trapped in the fallacy of sunk costs.
World of Warcraft offers a lot of ways to make money (gold). There is no one "right" way to make money, although there are some definite wrong ways! Some people like to play the Auction House, some people do their daily quests, some people tend to farm, etc. Many characters do a combination of all three of these along with other activities. Below is a compendium of money-making methods.

1. Don't just take anybody with some gold willing to go. Make sure they at least have some heroic gear or better. Bringing someone in greens not only hurts your chances of killing the bosses, but these players often anger those who are in better gear that need one item and then get outbid by some "noob". You are looking again to establish relationships and repeat customers!


The most important part of saving is to never buy equipment unless you're positive that it will increase your earning potential, or significantly speed your character's leveling progress. While it is true that gear is important (particularly for melee combat characters), it is also true that an overemphasis on having great gear before maximum level is dumb. Who cares if you're wearing a green sword at level 43? If you're advancing well, you aren't going to be level 43 for very long anyway. The only gear that currently "counts" is max level gear.
YouTuber Oldbess recently uploaded a video about this cool method.  Generally completing the scenario "Deaths of Chromie" will allow you to pick up the item "Time-Lost Wallet" in excess.  You can get it from just killing the mobs or actually completing the scenario in full.  By then end you will have dozens of time lost wallets.  Each wallet awards 50g AND a rare chance at getting the ]bronze proto-whelp[/U] pet.  In the video, this spot was VERY hard for to pull off as it requires a high item level.  With an 809 item level I struggled all throughout the scenario and could not make this spot profitable for the time invested.  The good news is, if you can get it done, the gold you make will be entirely liquidated – the rewards are 50g raw for each wallet turn in.  I suggest you watch it on Oldbess's channel for full details.
I made some route changes to the Horde levels 43-44 sections.  I have swapped 44 Dustwallow Marsh with 44 Desolace (the entire sections). This allowed me to do Deadmire (at lvl 43 instead of 38) and then go stop at TB to turn in Deadmire + The Black Shield at the same time, then fly quickly to do the Desolace stuff.  Doing 44 Desolace is now mandatory because I think its faster with the new routes. This will also make the level 53 grind much shorter.  I think these were great changes.
3. When messaging these players, it is important to remember that they too are people and are looking for emotional connections in their social lives. Having a name without mart or sell is only the first step. Do not approach them and immediately spam them with "need gold plz"! Say hello, ask them how their day is going, etc. After you establish this basic interaction, most will ask you how you are doing. The most successful phrase I have seen has been "I am doing well thanks! I am new to this game but I like the people here very much. I saw I needed to buy skills but I'm not quite sure how to make money. Would you mind helping me please?".
 Highmountain tauren - "Descended from Huln, brave hero of the War of the Ancients, the Highmountain tauren honor the spirits of earth, river, and sky. Though the Legion invaded their lands and sowed seeds of distrust between them, the tribes of Highmountain stand united once more. At long last they are ready to venture beyond their sacred mountain and stand beside their kin from Kalimdor, lending their nobility and strength to the mighty Horde."
Leatherworking is a crafting profession that uses various leathers obtained from skinning to craft leather and mail armor. You can make gold shuffling leather into enchanting materials through the rank 3 bracer recipes. Battlebound for Stormscale and Warhide for Stonehide Leather. The other main market for Leatherworking is crafting the item level 850 gear. I find that both Dreadleather and Gravenscale gear sells very well.
Heirlooms. At the bare minimum you make sure all the armor pieces upgraded to 110, since this is the lion's share of your experience increase. Neck and Ring upgrades are secondary, but still important due to being able to enchant them. Trinkets can't be enchanted, but you'll want them at max as well, if only to save time by not having to worry about replacing them as you level.
From “The Burning Crusade” expansion, weapons like Klinge der Zauberei, Die Nachtklinge and recipes for different weapons are really valuable. The best example is Pläne: Teufelsstahlangschwert, worth 500.000+ Gold. These items are World Drops, you can find them in all raids and dungeons. I don’t know any Open World Drops, but that does not mean there are none. Another great transmog source are world bosses and rare spawns on Outland.
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