That’s because armor of higher level has higher Azerite power requirements than lower level armor. That means a shiny new piece of Epic gear will have better stats but, unless you’ve been diligent about your Azerite power grind, won’t have as many traits unlocked. You lose options as you earn better gear. Eventually, you’ll grind out enough Azerite to earn those traits back, but you’re left with limited customization until then.
If you've been away from WoW for some time, you may not know that the game's Legion expansion focused on powering up an impressive "Artifact Weapon" throughout the duration of the expansion. In short, players have been using the same weapon for about two years now. Artifact weapons were pretty cool and bosses did drop Relics which were used to upgrade them. But after two years of using the same weapon, many players are looking forward to the thrill of having an actual weapon drop off of a raid boss again.
Changes were also made to levelling in earlier content with Legion's 7.3.5 patch. The level-scaling tech introduced in Legion not only be continued in the new continents of Kul Tiras and Zandalar, but was also be applied to content from prior expansions, allowing larger level brackets for lower level zones. Further, as previous expansions are now included in the base game, the level ranges for those expansions are now broadened, allowing players to spend more time leveling in preferred expansions and avoid others entirely. Some examples include a zone like Westfall having its level bracket (at 10–15 as of Legion) increased to 10–60, whilst continents such as Outland and Northrend sharing a 60–80 level bracket. The aim of this change is to encourage more player choice whilst levelling and to allow players to experience the full story of a particular zone without overlevelling the relevant quests.
Congratulations on reaching Level 120! There are a myriad of new things to do. The first thing you should do is head to your faction hub ship where you have been doing your mission table quests and footholds to pick up and complete the quests necessary to unlock World Quests. World Quests will provide you an opportunity to grind reputation levels, acquire gear, and gather Azerite. There are tons of new things to do that we will cover in our Level 120 Battle Guide found here: Level 120 Battle Guide.
A successful transmog goldmaker like Studen farms for three hours a day on most days. They're on a near perfect server for their market, with a large number of active players with a decent amount of interest in transmog. They have thousands of unique, high value items on the auction house at any given time. To top it off, they find great enjoyment in the grind. If you can find the time, and enjoyment in farming hundreds of items from low-level dungeons each and every day, you might just be the next Studen.
Incursions are a new world content activity that are unlocked when one character has unlocked World Quests. This feature is unlocked account-wide meaning that all characters on that account can access Incursions even without being Level 120. This provides for a lucrative experience acquisition method that is available in a similar pattern to what Legion Invasions offered with nearly an entire level earned by completing an Incursion series which involves four World Quests and one mini-scenario at the end. These also grant item level 370 weapons and Azerite armor, so they should be done any time they are up. Incursions follow a similar schedule to Invasions and are available for 20 hours once they are initiated.
So about half an hour ago we got a post on the PTR Wowhead site talking about new Tools of the Trade questlines being added in 8.1.5. It adds several different questlines that lead to different crafting items for those with max level professions. Some of the more interesting ones, such as Iwen's Enchanting Rod (https://ptr.wowhead.com/item=164766/iwens-enchanting-rod) look to be REALLY nice to have. This one allows you to gain extra resources for 30 minutes when you're disenchanting items.
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